Indie Game Marketing Consultant
Piotr Jaros
I help indie games sell better — from the first trailer to life after launch.
Paid ads, launch strategy, and store optimization for premium and subscription-based games.
If you're working on an indie game and thinking about paid marketing, I'm happy to spend 15 minutes discussing your idea.
No commitments, no sales pitch — just a quick conversation to determine whether I can realistically help, and whether paid marketing makes sense for your game at its current stage.
I worked with
What I Do
Paid Ad Campaigns
Design and run paid ad campaigns for games (UA & awareness)
Store Optimization
Optimize store pages for better visibility and conversion
Launch Strategy
Build launch strategies for premium and subscription-based games
Platform Relations
Manage relationships with platforms and partners
Pitch Decks
Create pitch decks for publishers and investors
Market Expansion
Help studios expand to new platforms and markets
Data Analysis
Analyze sales and marketing data to drive smart decisions
What People Say
Working with Piotr was an excellent decision.
Piotr brought deep marketing expertise, exceptional proactivity, and a level of curiosity and ownership that made a real difference.
He's a true one‑man army, able to set up and optimize almost anything.
For IndieBI, he built our campaigns from scratch, guided our visual assets, and tested dozens of creative formats to find what performed best.
Collaborating with Piotr was a great investment and a genuinely great choice. I can recommend him wholeheartedly.
Aleksander Grzelka
Senior Product Manager, IndieBI
Piotr has been consulting for Triband for 3 years on user acquisition, and has been a true support for me as a marketing manager.
He's helped us run multiple ad campaigns with various complexities and constraints. He's constantly doing research and coming up with new ideas. He has a very methodical approach. He is clear, organised and takes a lot of relevant initiatives.
In addition to his extensive knowledge, helpfulness and resourcefulness, he's the nicest person you can work with. I can only recommend his services.
Florence Bethuys
Marketing Manager, Triband
I worked with Piotr at SUPERHOT and we've regularly exchanged marketing insights ever since.
He understands that effective marketing isn't about tricks, but about navigating the trade-offs of platform rules, budgets, and timing.
Piotr excels at paid campaigns, store optimization, and launch strategy, balancing data-driven results with a deep respect for the creative process.
For studios seeking honest, practical marketing expertise, I confidently recommend him.
Alastair Hebson
Owner, Caboodle Games
Piotr supported us with marketing Not Enough Mana during our Kickstarter campaign and single-handedly launched and managed our webstore for two years after launch. His contribution was invaluable and took a huge burden off our shoulders while we were self-publishing our first board game.
Paweł Piskorski
Owner, Not Enough Mana
Let's Talk (No Pitch)
If you're working on an indie game and thinking about paid marketing, I'm happy to spend 15 minutes discussing your idea.
No commitments, no sales pitch — just a quick conversation to determine whether I can realistically help, and whether paid marketing makes sense for your game at its current stage.
Experience
IndieBI
Contractor
Marketing & Growth Consultant
2025
Supporting the marketing campaigns for a B2B analytics platform for game studios and publishers.
Triband
Contractor
Marketing Consultant
2023 – Present
At Triband, my primary focus is on paid marketing and performance-driven growth for games released on Apple Arcade, Steam, and Meta Horizon. I support the team in designing, testing, and scaling paid campaigns that fit the specific constraints and opportunities of each platform — especially within subscription-based ecosystems like Apple Arcade, where traditional attribution and UA models do not apply.
The goal of this work is not just "running ads", but building a repeatable, data-informed growth system for creative, unconventional games in ecosystems where classic mobile marketing playbooks do not work.
SOMETHING RANDOM S.A.
Full-time
Product Manager / Business Developer
Marketing Manager (2023 – 2024)
2023 – Present
Key role in launching and scaling VR games such as Toy Trains, Harpagun, and Survivors of Xcalibur.
Not Enough Mana
Contractor
E-commerce & Direct Sales Setup
2024
Caboodle Games
Contractor
Marketing Consultant
2023
SUPERHOT
Full-time
Senior Marketing Manager
Marketing Manager (2017 – 2020)
2017-2022
Focused on answering one hard question: How do you do effective marketing in the game industry?
Daily tools: Google Ads, Facebook Ads, Twitter Ads, Brand24, Gamesight, Google Analytics, Google Tag Manager, Hotjar, Adobe Photoshop, Adobe Premiere
Performance Benchmarks (Not Promises)
I don't promise miracles.
PC and console game marketing is hard to measure, attribution is often incomplete, and real progress usually comes from testing, iteration, and many ideas that simply don't work.
What I can offer is experience. Years spent running paid campaigns for premium, subscription-based, and platform-driven games allow me to consistently deliver high-quality traffic within the following ranges:
TikTok Ads
CPC
$0.20 – $0.40
CTR
1% – 3%
Reddit Ads
CPC
$0.40 – $0.60
CTR
0.5% – 1%
Google Ads
CPC
$0.40 – $0.70
CTR
1% – 3%
CPV (YouTube)
$0.02 – $0.07
These numbers are indicative benchmarks, not guarantees. Actual performance depends heavily on creative choices — for example, whether the campaign promotes a single gameplay post focused purely on traffic, or a content-driven asset like a blog post with comments enabled and longer engagement.
In PC and console marketing, paid ads rarely exist to "sell copies directly". Their real value lies in:
Why Paid Marketing Matters for PC & Console Games
You are launching into a saturated market
Over 14,500 games were released on Steam last year — around 40 games per day. Without deliberate distribution, even good games disappear within hours.
Store algorithms don't create success — they amplify it
Steam, Xbox, and PlayStation storefronts reward momentum. If your game doesn't show external demand early, the algorithm has no reason to push it further.
Wishlists are the real currency of visibility
Data suggests a practical "safety floor" of 7,000–10,000 wishlists is needed to unlock meaningful "New & Trending" exposure.
Paid marketing is the initial spark, not the end goal
Small budgets ($500–$5,000) help validate conversion rates and give platforms the signals they need to take over organically.
Early traction reduces perceived risk for players
High wishlist counts, comments, and engagement act as social proof. Players are far more likely to trust a game that already looks "alive".
PC & console marketing is an awareness and intent game
Unlike mobile's CPI-driven model, success here means entering the player's mental "to-play list" — not forcing instant installs.
Paid traffic buys data, not just clicks
Even modest spend allows you to test capsules, messaging, and hooks before launch — and fix problems early instead of guessing.
The launch window is unforgiving
If early traffic converts poorly, storefront algorithms pull visibility fast. Paid marketing helps avoid a silent launch and early algorithmic rejection.
Organic spikes without a funnel are wasted attention
TikTok or Reddit virality means little without a clear path to wishlists, Discord, or demos. Paid campaigns help structure that funnel.
Let's Work Together
If you're making an indie game and need help with marketing, distribution, or business development — I'd love to hear from you.
© 2026 Piotr Jaros. All rights reserved.